comicbookGRRRL Do not offend the chair leg of truth; it is wise and terrible.

18Dec/119

Women in Comics: Sexing up Cancer

Last week, a new ad campaign was released by the Associação da Luta Contra o Cancer, a breast cancer awareness foundation based in Mozambique, who have run some pretty hard hitting campaigns in the past. These ads were a little bit different, and featured some of the most well known women comic characters, which is why you may have seen it featured on a fair few of the comic websites around.

Clearly, breast cancer awareness is a very worthy cause, and anything that will help get the message to women is great. However, that doesn't mean we can't stop and think about just why it is that a) comic book women almost always look sexualised, and b) women touching their boobs immediately gets re-shared across fandom (the reaction in Mozambique is not covered here as it is not my place!). We need to separate our applause of the message, from our apparent applause of the (objectified) method. Everyone knows "sex sells", but how messed up is it that we live in a society where the best way to spread a serious message about women's health is to use objectified women's bodies?

How messed up is it, that these wonderful illustrations of women touching their own body, have been greeted with slobbering idiots drooling over the idea of women checking their own breasts?

Wonder Woman by  Maísa Chaves